Jolt Cola is a nostalgic, highly caffeinated soda launched in 1985 with the slogan “All the sugar, and twice the caffeine!” targeting students and night owls, and is making a comeback in 2025 as a modern energy drink with even more caffeine and added nootropics, available from Redcon1 and other retailers, promising to recapture its cult following through nostalgia and high energy.
Key Facts
- Original Concept: America’s first energy drink, featuring high sugar and caffeine, famously advertised as “All the sugar, and twice the caffeine!”.
- Target Audience: Originally aimed at gamers, hackers, students, and late-night workers.
- History: Created by C.J. Rapp in 1985, it faced bankruptcy in 2009, briefly reappeared in 2017, and is now being relaunched in 2025.
- Current Relaunch: Partnered with sports nutrition brand Redcon1, the 2025 version is a zero-sugar energy drink with 200mg of caffeine (more than double the original), nootropics (like Alpha GPC), and B vitamins, positioned as a nostalgic, modern performance drink.
- Availability: Find the new version at retailers like Walmart, Dollar General, and online via Amazon, with a store locator on the official Jolt Cola website.
Flavors & Variations
Other Past Flavors: Included Cherry Bomb, Orange Blast, and Citrus Climax.
Original: Classic cola flavor, often compared to a mix of RC Cola and Pepsi.